Friday, May 13, 2011

American Beauty

One of my very favorite American Girls is making her fashion debut in Berlin this month and I am bubbling with excitement to announce the opening of her new store!

She was an American Girl, a pop-up retail and gallery space, is the brainchild of American designer Tara Tonini. The store is home to twenty designers and artists.

What brought this American girl to Germany you might ask? Well rock and roll of course!! “The store concept sprung from a daydream while listening to the Tom Petty song, American Girl. I realized we are all looking for adventure, a challenge and a kick in the ass. She was as American Girl was conceived,” said Tara. 

Of course that statement just leads me to believe I need to start doing a whole lot more daydreaming and sewing! Some of Tonini’s other projects include her sweet as pie line Tara to the T and the retro perfect Sky Girls

Be sure to stop by her blog or click here to like her facebook fan page and watch the journey unfold. I am already a fan and can't wait to see what the next step holds!!


  1. Holland you are too sweet! Thank you for the lovely post and all the support, it means the world to me ;0)

  2. Of course! I am so proud of you and your amazing adventure.